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Æîðæ Ñîóäåí ðîäèëñÿ â Àíãëèè â 1942 ãîäó.  êà÷åñòâå äèçàéíåðà îí ðàáîòàë âî ìíîãèõ ñôåðàõ. Ñâîé òâîð÷åñêèé ïóòü íà÷àë â Ìèëàíå, ãäå ðàáîòàë ñ Åòîðå Ñîòñàñîì, çàòåì íà ïðîòÿæåíèè 20 ëåò ñîòðóäíè÷àë ñ Îëèâåòòè. Êàê êîíñóëüòàíò Æîðæ ðàáîòàë ñî ìíîãèìè êîìïàíèÿìè: Alessi, Bodum, Fratelli Guzzini, Lorenz, Rancilio, Steelcase, Swatch, Swidpowell,Telecom Italia. Ñâîþ ñîáñòâåííóþ êîìïàíèþ Sowden Design îí ñîçäàë â 1981 ãîäó. Åãî ðàáîòû îòìå÷åíû âî ìíîãèõ êíèãàõ ïî äèçàéíó.
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